Among news and information sites, it trails only About, CNN and MSNBC. Nielsen ranks as the 18th most popular site on the Net. For one thing, Nielsen/Netratings for November show with nearly twice as many visitors as Weatherbug - 15.2 million to 8.4 million. Weatherbug held its lead in November, 27.7 million to 13.9 million.
During that same period 's traffic rose slightly, from 15 million to 15.5 million. For those users who don't want any ads, a premium version is available for $19.95 per year.Īccording to ComScore Media Metrix, Weatherbug first overtook in October, when its traffic jumped from 10.4 million unique visitors to 23.2 million unique visitors. "We applied for a patent on the concept of choosing your own advertiser," Jedynak said.įor instance, someone tired of being bombarded with mortgage ads might instead decide to see ads from.
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Weatherbug also includes a feature that allows people to get the weather information for free by picking which advertiser they see the most.
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"We're adding a stadium full of people every day," he said. More than 17 million people have downloaded Weatherbug to date, said Andy Jedynak, general manager of Weatherbug. (It also sells its data to energy companies.) Three years ago, the firm began offering its product as Weatherbug, an application available for free download from the Internet. All forecasts are only as good as the data you start with." being connected in an area with so many microclimates," said Samantha Mohr, weather anchor for the Channel 5 Eyewitness News. To San Leandro High School, to the College of Marin.ĪWS takes the information from those stations and sells it to more than 100 local television stations across the country. In the Bay Area, stations range from the San Francisco Day School, to Lexington Elementary School in Los Gatos,
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The stations are priced at $11,900, and the annual curriculum license is $995 per year. It sold weather stations to schools, about 6,000 so far. A Maryland company called AWS Convergence Technologies - founded in 1993 by some high-tech entrepreneurs who had worked in the defense industry - developed a way to transmit data from a weather station across the Internet.įrom there, the company built a network. has every conceivable advantage: It's owned by the Weather Channel, a privately held division of Landmark Communications of Norfolk, Va., it has the premium domain name, and its content is licensed on all the major Web sites - America Online, Yahoo, the Microsoft Network - as well as publications like USA Today.īut Weatherbug came from a completely different angle. Even though the conventional wisdom had sites bulking up and achieving dominance in their markets early, that doesn't mean they're immune to competition later. For one, everyone apparently does love to talk about the weather - even though experts scoffed when the Weather Channel launched 20 years ago.Īnd perhaps more interestingly, it reveals the continuing evolution of media businesses on the Internet. That a new site could come along and challenge the supremacy of a site as strong as proves a few things. In October, Weatherbug passed in ComScore Media Metrix's measurement of Web traffic, although Nielsen/Netratings shows holding to a firm lead.
Although the two leading Internet measurement firms disagree wildly about who is in the lead, they agree that it's significant that Weatherbug is winning in one measurement.
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